HMV Record Stores

HMV Record StoresHMV Record Stores

LOCATION: 234 West 42nd Street

Towering nearly 55ft. above street level, the HMV spectacular incorporates a variety of signage elements and light sources. Most prominent among them are eight foot high open face cannel neon letters reading ‘HMV’. Six stokes of pink neon per letter blaze out into the street, flashing in a programmed, repeating sequence.

To the right of the letters a fiberglass “stock of disc's” is ringed with sequenced blue neon, drawing the eye up to the 8' x 10' Trivision display. 

Below the channel letters are five rotating fiberglass CD's, decorated with digitally images, printed on repositionable film.  These CD's are mounted to an 8' deep projecting canopy, which is encased in Ruby Red neon, also programmed to illuminate in sequence. 

Finally, three smaller sets of flashing channel letters, an electronic message center and vinyl graphic window dressing completes the package at street level. 

 

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